One of many examples comes from the final months of 2022, when LadBible went from mostly publishing long-form video (three minutes nadex scalp 1 binary options scalping system and strategy or more) on Facebook to shorter videos. One day something changed so that short outperformed long. At least it’s easier to trim longer videos into shorter clips than go in the other direction, as he did all those years ago, jokes Vaughan.
This man was a local at his Domino’s and it would end up saving his life
Moore, 30, was formerly deputy managing editor at VICE. Connock, 51, was managing director of TV and branded content at production company Shine North, and is a veteran of the “Zoo TV” shows of the 90s such as The Big Breakfast and The Word. The platform’s Facebook reach – the number of feeds in which its content appears – is more than 400 million, the equivalent of a quarter of all the social network’s global users.
- According to LadBible, the campaign reached 36 million people and had 823,000 engagements.
- It was June of 2018, and former colleague Simon Swales had set up an anonymous blog, Unilad Exposed, threatening to release damaging material about the company’s senior staff members.
- TheSPORTbible alone averages just over 3,000 shares per article; Pretty52, just under 1,000.
- These days, the website itself looks much the same as it ever did, with Unilad pumping out viral news and videos.
- It turns out you can learn quite a lot from this content flywheel.
How LadBible’s redefinition of Lad is furthering social good
The content was tailored to each specific platform’s unique tone of voice to ensure it was relatable and avoided fatiguing our audiences. Whereas a traditional newsroom is arranged into desks dedicated to health, education or business, staff at The LadBible’s office specialise in social media platforms; Facebook, Twitter, Snapchat, Instagram, Vine, YouTube. “LADbible was better at diversifying away from Facebook than Unilad,” explains independent media analyst Alex DeGroote. Besides expanding their reach on other social platforms, LADbible also launched a creative agency, Joyride, in 2016, and a lucrative, long-term branded partnership with Smirnoff in 2018.
Anything that doesn’t meet expectations is purged so it doesn’t kill the page’s algorithmic momentum. Some failures get a second life with a different post strategy, others are relegated to the tough lessons bin. Now, there’s a new campaign running on the site, called Free To Be. LadBible’s creative agency Joyride, working with Smirnoff, is exploring what it really means to be a lad, exploring different aspects of nightlife with an exclusive lens looking to highlight minority communities including LGBTQ+ binary options brokers honest reviews and disabled people. To date, it has shined a spotlight on the wisdom of a toilet attendant, a female bouncer, and two trans people, one a bodybuilder, the other a bartender and ran a series of articles about new lad culture. Then, back in 2016, it was (at the time) marketing director Mimi Turner who was charged with turning around this perception, even jumping on the radio to deny LadBible was a sexist.
Our strategy – create an unmissable moment disrupting the norm, surprising our audience and rallying them to join us in taking their own Play Day, marking the biggest moment in gaming of the decade. Working with our Data, Intelligence and planning team, we learnt that 1/3 of Brits would consider taking a day off to play their new console OnePulse Poll, Aug 2020. What if all of LadBible Group took the day off to play.
LADbible publishes a diverse range of original and user-generated content – spanning editorial, video, documentary, and live. PlayStation needed to drive maximum hype in a short launch window; past console releases have made it clear that the early winner in any launch face-off sets a pace for a generation that is rarely, if ever, overturned. Facing the challenge of reaching as many as possible in 24 hours, we used the breadth of our portfolio to drive mass reach, reaching multiple different audiences at scale across our different brands and platforms.
Turner, however, argues that you have to make a connection before you can build on it, and in any case having a laugh can be political in itself. For her, the Boaty McBoatface fiasco was “a deliberate testing of the authenticity of a supposedly democratic offer”. The real achievement of TheLADbible, she says, is to have represented a worldview of ordinary people in a relatable way – which is not as easy you might think. “When I met the team, top 5 swing trading indicators I just thought the stuff that I saw on the site was brilliant,” she says.
The walls are decorated with framed football shirts, a mural featuring Pelé, Diego Maradona and Zinedine Zidane playing table football, and another showing a book entitled TheLADbible. “Thou shalt always live life by TheLADbible,” it reads in a gothic script. “Thou shall always accept the opportunity to suit up for an event. Thou shall always understand there is no such thing as one quick pint.” During the meeting, Solomou, who is 25 and solidly built with a faintly distracted, lone-wolfish air, kept thinking how strange it was to be somewhere he had seen so many times on television. Turner, an experienced corporate performer who prefers not to give her exact age but has a CV that suggests she is in her mid-forties, was at first so nervous she thought she would be unable to speak. Readers have not simply cancelled their FHM subscription and headed to The LadBible.
It’s actually her birthday this weekend
Laura Bates, founder of the Everyday Sexism project, has blamed the site for encouraging young men to sexually pursue “unwilling women”. LADbible Group has a global audience approaching a billion, with a global reach of 658 million. We reach over half of all adults and nearly two thirds of year olds in the UK alone, with more Gen Z watching our content than our main competitors.
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He moved to the company from Reach plc where he enjoyed spells as a content editor and senior reporter for one of the country’s most-read local news brands, LancsLive. When he’s not in work, Tom spends his adult life as a suffering Manchester United supporter after a childhood filled with trebles and Premier League titles. LADBible had long loomed large over their rival’s offices.
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